Work in collaboration with Lactalis
OAK Flavoured Milk
Design Portfolio
Work created on behalf of the OAK Brand for Lactalis has spanned the last 5 years for Intermission, beginning with small POS jobs and recreations, and expanding into larger projects, consisting primarily of content like the Trade Presenters and POS Suite’s on display here, and most recently culminating in the recreation and updating of the OAK Masterbrand Trade Presenter, a compilation and collection of all current OAK SKUs and relevant Cateogry Insights, and key selected Point of Sale Items.
Trade presenter projects often begin with a base template in alignment with generic brand guidelines, and then take on aesthetic ideas from the key SKU on display, and are worked on in a collaborative process with Account Managers to create both a correctly brand-aligned presentation, whilst also supplying all necessary information (both written and visual) in a clear and effective manner.
Often these projects will also bring with them the creation of a Core POS range, once more adapting the supplied Key Visual, across a generic assigned set of Promotional items - including but not limited to - Posters, A-Frames, Wobblers, Decals, Header Cards, Bollard Covers, Fridge Takeover Kits, Tray Stickers, and more.
The most recent endeavour in collaboration with the OAK Team at Lactalis has been the recreation and updating of the OAK Masterbrand Trade Presenter, where the supplied Trade Presenters to be included were all in need of revisions, as well as complete recreations as there was no access to the original files. In such, a master file of my own was created, with a strict set of Fonts in use, and Colours to be employed throughout were set up for the sake of brand consistency, and to ensure when the file is passed on down the road, that all art is made correctly in accordance to the brand guidelines, and can be updated or adjusted with ease should branding change in the future.
The OAK brand - like many under the Lactalis umbrella - requires strict following of key branding elements, a strong communicative effort with brand managers, and a concise display of necessary information, all of which is used throughout the displayed work here, and is a skill that’s been honed acros the half-decade relationship working with the team.
Jack Churchley is a Sydney-based Graphic Designer
with a rich experience in and around the FMCG Sector, and detailed knowledge of print and media projects with a number of high profile clients.
(EM) intermission.designstudio@gmail.com
(IG) @Jack.Churchley / @Intermission.DesignStudio