Work in collaboration with Lactalis
Designing Key Visual for new OAK SKU
Work created on behalf of the OAK Brand for Lactalis has spanned the last 5 years for Intermission, beginning with small POS jobs and recreations, and expanding into larger projects, beginning with the design of the Key Visual for ‘OAK Caramel White Choc ’ in 2020. Provided pack art was used, and reconstructed to create a staple image in Photoshop that could be rolled out across a wide range of POS and other necessary inclusions.
Two Key Visual orientations were created to ensure the artwork was malleable, and could be applied across a number of formats, some of which are displayed below featured in a promotional advertising campaign conducted with Woolworts, working within their unique POS layout requirements. In this instance, a third alternate visual layout was created for the Digital Banners, as selections from the KV were arranged in the background to bring the scene of the image to life.
Jack Churchley is a Sydney-based Graphic Designer
with a rich experience in and around the FMCG Sector, and detailed knowledge of print and media projects with a number of high profile clients.
(EM) intermission.designstudio@gmail.com
(IG) @Jack.Churchley / @Intermission.DesignStudio