Ice Break Iced Coffee Design Portfolio
Work created for the Ice Break Brand for Lactalis has spanned the last 4 years for Intermission, beginning with various additional POS items, and small SKU expansion Trade Presenters, like the Ice Break NSA 750mL range, finally recently culminating in the recreation and updating of the Ice Break Masterbrand Trade Presenter, a document collecting all of the current Ice Break SKUs and relevant Cateogry Insights, and key selected Point of Sale Items.
Trade presenters created for Ice Break all align with key Branding elements, most notably the Ice Background image seen throughout any and all instances of Ice Break branding from above and below the line. Often the Trade Presenters are largely unchanging aesthetically, though in some instances design elements from the SKU packaging design can bleed into these presentations. However the core tenets of the Trade Presenters stays the same, with the focus placed upon the delivery of content and information, with only minor graphic adjustments being made based upon the SKU or NPD displayed.
Often these projects will also bring with them the creation of a Core POS range, once more adapting the supplied Key Visual, across a generic assigned set of Promotional items - including but not limited to - Posters, A-Frames, Wobblers, Decals, Header Cards, Bollard Covers, Fridge Takeover Kits, Tray Stickers, and more.
The most recent endeavour in collaboration with the Ice Break Team at Lactalis has been the recreation and updating of the Ice Break Masterbrand Trade Presenter, where the supplied Trade Presenters to be included were all in need of revisions, as well as complete recreations as there was no access to the original files. In such, a master file of my own was created, with a strict set of Fonts in use, and Colours to be employed throughout were set up for the sake of brand consistency, and to ensure when the file is passed on down the road, that all art is made correctly in accordance to the brand guidelines, and can be updated or adjusted with ease should branding change in the future.
The Ice Break brand - like many under the Lactalis umbrella - requires strict following of key branding elements, a strong communicative effort with brand managers, and a concise display of necessary information, all of which is used throughout the displayed work here, and is a skill that’s been honed acros the years working with the team.
Jack Churchley is a Sydney-based Graphic Designer
with a rich experience in and around the FMCG Sector, and detailed knowledge of print and media projects with a number of high profile clients.
(EM) intermission.designstudio@gmail.com
(IG) @Jack.Churchley / @Intermission.DesignStudio