Zymil Lactose Free Milk Design Portfolio
Work on the Zymil Brand with Lactalis is a more recent addition to the portfolio as it were, mostly taking on responsibilities over the last 3 years, with a focus primarily placed upon the creation of Trade Presenters, with a selected amount of POS items also being worked on or recreated over this period.
The Zymil range of Trade Presenters are all created within the same artificial environment, and maintain a strict adherance to this core element of their Brand Guidelines, a core need shared across the POS range as well. Additional elements for Trade Presenters are included often without much flourish at all, maintaining useage of core Pauls Range graphic elements, especially in reference to the colour palettes employed.
The most recent undertaking has been the creation of the Annual Masterbrand Trade Presenter document for the Zymil Team at Lactalis, a compiled document detailing the different SKUs under the Zymil umbrella, and focusing on brand successes, and category insight information for the sake of sales reps. All graphics for this project were recreated as there was no access to the original files at the onset of this project. In such, a master file of my own was created, with a strict set of Fonts in use, and Colours to be employed throughout were set up for the sake of brand consistency, and to ensure when the file is passed on down the road, that all art is made correctly in accordance to the brand guidelines, and can be updated or adjusted with ease should branding change in the future.
The Zymil brand - like many under the Lactalis umbrella - requires strict following of key branding elements, a strong communicative effort with brand managers, and a concise display of necessary information, all of which is used throughout the displayed work here, and is a skill that’s been honed acros the years working with the team.
Jack Churchley is a Sydney-based Graphic Designer
with a rich experience in and around the FMCG Sector, and detailed knowledge of print and media projects with a number of high profile clients.
(EM) intermission.designstudio@gmail.com
(IG) @Jack.Churchley / @Intermission.DesignStudio